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Asia Business & Service Innovation
Issue
Asia Business & Service Innovation
Volume 3 · Issue 1
June 2026
10 articles
June 2026 Issue

Volume 3, Issue 1

Published June 30, 2026
Articles
10
Language
English

Table of Contents

10 articles
Original Research Pages 1–10

Explaining Satisfaction in Time-Constrained Cruise Port Environments: A Quantitative Text Analysis Using Linguistic Inquiry and Word Count (LIWC)

Laleesha Angelee Chamberlain

Cruise port of calls serve as entry points into destinations. Although the duration is brief, satisfaction with the port experience plays a critical role in shaping the overall cruise experience. This study examines the determinants of tourist satisfaction in cruise port using LIWC software to quantify text and…

Original Research Pages 11–22

Can Universities Be the Launchpads for a Sustainable Entrepreneurial Revolution?

Sakshi Chhabra · Deepika Dixit · Jue Wang · Enrique Alonso Castro Guzman

In recent years, university ecosystems have assumed an increasingly significant role in fostering sustainable entrepreneurship, particularly in India. This study attempts to examine how university ecosystems shape students’ intentions towards sustainable entrepreneurship by addressing the integration of institutional…

Original Research Pages 23–33

Review Topics Driving Star Ratings in Food Delivery Apps: A Cross-Country Comparison of Baemin (Korea) and Grab (Indonesia)

Hak-Seon Kim · Hyunwoo (David) Joung

This study compares the latent themes of online consumer reviews and their effects on customer satisfaction, operationalized as star ratings, between leading mobile food-delivery applications (FDAs) in two Asian markets: Baemin in the Republic of Korea and three Indonesian super-apps that all bundle ride-hailing with…

Original Research Pages 34–46

Revisiting Soft Power: How Expectations, Experiences, and Media Shape Perceptions of Korea’s Image Among International Students

Wathsala Jayalath · Kumkum Jaiswal · Sakshi Chhabra

In recent years, South Korea has attracted growing global attention through the expansion of the Korean Wave (Hallyu), significantly shaping international students’ perceptions of Korea’s image prior to direct experience. However, these perceptions are not static and may evolve after arrival as individuals engage with…

Original Research Pages 47–59

The Impact of Online Reviews on Consumer Behavior in the Hospitality Industry: A Case Study to Top 10 Five-Star Hotels in Bangladesh

Hyun-Jeong Ban · Sakshi Chhabra · Philippe C. Forêt

This study attempts to analyze customer perceptions and identify the key service quality dimensions reflected in online reviews of the top ten five-star hotels in Bangladesh. Using text mining, semantic network analysis, and CONCOR clustering, the study examines the attributes most frequently discussed by hotel guests…

Original Research Pages 60–71

Evolution of Fan Experience in FIFA World Cup Stadiums: Evidence from Google Reviews (2018–2026)

Zakwana Hossain Promy · Sulav Shrivastav · Hayeon (Hailey) Choi

The global sports market continues to expand, driven by increasing fan engagement and digital transformation. Mega-events such as the FIFA World Cup attract billions of viewers worldwide, with more than five billion people engaged during the FIFA World Cup Qatar 2022. As stadiums evolve into complex service…

Original Research Pages 72–83

A Descriptive and GIS-Based Study Mapping the Living Environments for International Students at IEQAS Excellent Accredited Universities in South Korea

Seieun Kim · Sonam Sherpa · Hak-Seon Kim

This study explores the institutional characteristics and spatial accessibility of International Education Quality Assurance System (IEQAS) Excellent Accredited Universities in South Korea. While IEQAS evaluates universities based on their capacity to recruit and manage international students, limited attention has…

Original Research Pages 84–93

Identifying Key Drivers of Patient’s Satisfaction in Indian Leading Hospitals Using Online Reviews

Akhtar Sadaf · Simon Shiny · Shuting Tao

Patient satisfaction has become a critical benchmark for evaluating healthcare quality, influencing hospital reputation, patient retention, and long-term sustainability. In India, where healthcare delivery faces challenges of scale, resource disparities, and rising digital adoption, online reviews offer a valuable…

Original Research Pages 94–104

Investigating Key Attributes in Experience and Satisfaction of Hotel Customer Using Online Review Data: A Case Study of Five-Star Hotels in Colombo, Sri Lanka

Sewwandi Dulakshika Jayasekara · Priska Tamang · Ani Chioma Favour · Jue Wang

The rapid growth of online travel platforms has generated a substantial amount of user-generated content, which offers valuable insights into customer experiences in the hospitality industry. This research examines the key factors of customer satisfaction in five-star hotels using online review data. It focuses on…

Original Research Pages 105–117

A Study on Online Perception of Greenwashing Using Big Data Analysis

Arman Ahmed · Tae-Kyung Lee · Sae-Beul Lee

This study aims to analyze public perceptions of greenwashing and to provide managerial implications from a business perspective. To achieve this objective, online text data related to greenwashing were collected from the period following the end of COVID-19 social distancing measures to the present. After data…