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Asia Business & Service Innovation
ABSI Volume 1, Issue 2
December 2024 Issue

Volume 1, Issue 2

Published December 30, 2024
Articles
5
Language
English, Korean

Table of Contents

5 articles
Original Research Pages 1–31

The effect of Use selection attribute in Consumption Value customer satisfaction and Behavior intentions on Take-out food shop

Sung-Mi Yang · Sung-Jin Yang · Yong Beom Cho

This study investigates the effect of use selection attribute, consumption value, customer satisfaction, and behavioral intention using Take-out restaurant It was used to analyze the frequency of 222 effective questionnaires, reliability and confirmatory factor analysis, correlation analysis, and structural equation…

Original Research Pages 32–58

The Effect of ESG Management of Food Service Companies on the Attitude, Corporate Reputation and Corporate Trust

Kyeong-Man Yoon · Ki-Yong Park

Recently, as ESG has emerged as an essential factor for corporate sustainable development, ‘ESG management’ is emerging as a key paradigm in the restaurant industry as well. Although the concept or direction of ESG for food service companies is not yet clear, the non-financial factors of ESG have a greater impact on…

Original Research Pages 59–86

The Effects of ESG Management in Foodservice Companies on Public Relationships, Corporate Image, and Customer Loyalty

Cha Yoon Yi · Ki-Yong Park

This study aimed to examine the effects of ESG management in foodservice companies on public relationships, corporate image, and customer loyalty. A survey was conducted for one month starting from July 2022 targeting consumers who visited foodservice businesses practicing ESG management. The results of the analysis…

Original Research Pages 87–105

Factors Influencing Customer’s Purchasing Decision: A Case Study Of Co.Op Mart Supermarket In Ho Chi Minh City

Ho Hung Dat · Yahaira Lisbeth Moreno Brito · Javier Herrera

The purpose of this article is to integrate the factors affecting the purchasing process of customers at Co.op Mart Supermarket in Ho Chi Minh City to learn and evaluate the factors affecting the decision of customer's purchase and the influence of those factors in order to provide the right model and the right…

Original Research Pages 106–128

The Effects of Consumption Values of Food Delivery Services on Satisfaction and Continuous Purchase Intention

Mi Ae Go

This study invesated the effect of the consumption value of delivery food on satisfaction and continuance purchase intention in a situation where the demand for delivery food is increasing. In order to verify the hypothesis of this study, a questionnaire was conducted using Google questionnaire(Social media, SNS) and…