Original Research
Pages 1–31
Eui Kook Lee · Ki Yong Park
This study was conducted for the general public for one month from July 2020 to examine the moderating role of involvement in the relationship between online SNS (Social Network Service)'s influence on restaurant franchise corporate image and purchase intention. As a result of the study, it was confirmed that the SNS…
Original Research
Pages 32–64
Ho-rim Jung · Hak-Seon Kim
The purpose of this study is to confirm the effect of the superiors' ethical leadership perceived by catering workers on job crafting and their voice behavior based on the results of previous studies of theory. To this end, an empirical study was conducted on 120 food service workers across the country. The research…
Original Research
Pages 65–72
Oybek Kurbonboev · Javier Herrera Del Cid · Sang Hyeop Lee
The main aim of the research is to analyze the effect of Uzbekistan-CIS countries LPI sub-index score gap on international trade of agricultural products between Uzbekistan and CIS countries in the period of 2010-2018. Based on above mentioned aim, research question listed below will be answered. What kind of…
Original Research
Pages 73–90
Shahzad Halma · Fatima Nisa · Jue Wang · Hyo Jin Kim
Online customer reviews have become an important information source influencing customers' buying intention and behavior in the (E-WOM) age. The findings of the study corroborated the dimensions on which online reviews have an impact. This study was conducted to understand online ratings of hotels in New York city by…
Original Research
Pages 91–110
Priyanka Debnath · Parameshor Dotel · Ji-Soo Han
COVID-19 epidemic had a significant impact on restaurants and food service enterprises. Food safety and limiting the spread of coronavirus have become a challenge in the food services and restaurant sectors, where delicate and fresh food items are served and delivered to customers after passing through a series of…
Original Research
Pages 111–125
Debasish Paul · Nasir Uddin · Hyeon Jeong Choi
Online customer reviews can provide service companies with a better insight into customer choices. Understanding online customer feedback can help hotel companies develop an effective marketing strategy and differentiate the levels of service and experience they provide to the customers. This can increase the level of…
