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Asia Business & Service Innovation
ABSI Volume 2, Issue 1
June 2025 Issue

Volume 2, Issue 1

Published June 30, 2025
Articles
10
Language
English

Table of Contents

10 articles
Original Research Pages 1–19

Comparative Perceptions of Korean Fine Dining: A Big Data Analysis of Michelin-Starred Restaurants in and outside the USA

Jayeon Cho · Angellie Williady · Iksha Thebe Limbu · Hak-Seon Kim

In today’s digital era, millions of diners share their experiences online, creating vast datasets that reveal how consumers perceive global cuisines. This study applies big data text-mining techniques to compare perceptions of Michelin-starred Korean restaurants located in and outside the United States. Using 9,535…

Original Research Pages 20–43

Big Data Exploration of India’s Heritage Tourism: Understanding Visitor Experiences

Sadaf Akhtar · Angellie Williady · Handani Narariya Dita

India’s rich cultural heritage and remarkable architectural landmarks establish it as one of the leading destinations for heritage tourism, showcasing iconic sites such as the City Palace, Amber Fort in Jaipur, and Gwalior Fort. In the era of digital media, online tourist reviews have emerged as a crucial source of…

Original Research Pages 44–65

Visual Factors Influencing Booking Intention on Online Travel Agent Platforms

Natasya Maurren Tan · Angellie Williady · Aura Lydia Riswanto · Agus Riyadi

This study examines the influence of visual design elements on user attitudes and booking intentions within online travel agent (OTA) websites. Grounded in the Stimulus–Organism– Response (S-O-R) framework, it investigates how color (red and green text) and imagery (human-centric versus scenery-centric) as visual…

Original Research Pages 66–86

Effects of Visual Design Elements on Consumer Attention and Purchase Intention in Café App

Seieun Kim · Hak-Seon Kim · Timothy J. Lee

With the number of coffee shops in South Korea now exceeding 100,000 and mobile ordering continuing to expand, café applications have become vital platforms for engaging consumers. This study examines how variations in app design, one featuring a model alongside seasonal products and another displaying only the…

Original Research Pages 87–106

Optimism and Proactive Habits: Predicting Academic Resilience and Achievement

Sulav Shrivastav · Aura Lydia Riswanto · Hak-Seon Kim · Jue Wang · Armigon Akhmedov

This study investigates the relationship between optimism, proactive habits, and academic resilience and achievement among university students. Grounded in the positive psychology framework, it conceptualizes resilience as a mediating mechanism linking personal dispositions to academic performance outcomes. Data were…

Original Research Pages 107–134

The Social Psychology of Adopting AI-Based Health Sensors: Insights from a Qualitative Study

Dat Hung Ho · Hak-Seon Kim · Yaeji Kim

This study investigates users’ perceptions and acceptance of AI-integrated radar health monitoring devices by applying an extended Technology Acceptance Model (TAM)–Protection Motivation Theory (PMT) framework. While previous research has largely relied on surveybased data, this study employs a quantitative content…

Original Research Pages 135–163

AI-Based Recommendation System, FOMO, and Online Impulse Buying Behavior: An S-O-R Perspective

Nga Thi Hong Nguyen · Vivien Deannah Diaz Canunayon · Xiaobin Zhang

This study examines how AI-based recommendation system features influence online impulse buying behavior through the mediating role of fear of missing out (FOMO), based on the Stimulus-Organism-Response (S-O-R) framework. Using data from 365 online shoppers analyzed with PLS-SEM, four system attributes: accuracy,…

Original Research Pages 164–183

Modeling and Forecasting Monthly Domestic Tourism Expenditure through the SARIMAX Approach

Si-Yu Zhang · Jue Wang

Forecasting domestic tourism expenditure supports budgeting, financial planning, and encourages responsible spending, fostering economic stability. The Consumer Price Index (CPI) is crucial for domestic tourism expenditure as it reflects inflation, guiding budget decisions and expenditure planning. However, there is…

Original Research Pages 184–209

Evaluating the Impact of High-Tech Features on Customer Satisfaction: Insights from Global Online Reviews

Ummi Aliyah · Neila Aisha · Hyun-Jeong Ban

This study examines how travelers perceive high-tech hotel features by analyzing online reviews. A mixed-method approach was employed, combining qualitative analysis using KH Coder for frequency and co-occurrence analysis with quantitative analysis using SPSS. The analysis identified four key dimensions of high-tech…

Original Research Pages 210–236

Vegetarian and Vegan Food Provision in Busan: Availability, Nutrition, and Satisfaction among International Students

Ankita Limbachia · Shuting Tao

This study examines vegetarian and vegan food provision in Busan, South Korea, focusing on availability, nutritional adequacy, food quality, and satisfaction among international students. As Korean cuisine remains largely meat-based, international students following plant-based diets often struggle to find suitable,…