eISSN 3092-1112  ·  ISSN 3092-0558Open AccessCC BY 4.0ASFSM ↗
← Archive · Editor login
Asia Business & Service Innovation
ABSI Volume 2, Issue 2
December 2025 Issue

Volume 2, Issue 2

Published December 30, 2025
Articles
10
Language
English

Table of Contents

10 articles
Original Research Pages 1–24

Understanding International Students Adoption Intention toward Korean-Made Healthcare Sensor Technologies for Their Parents and Elderly Relatives Using the UTAUT Model

Tonmoy Halder · Ankita Limbachia · Angellie Williady · Sanghyeop Lee

This study investigates the factors influencing international students’ intention to adopt Korean sensor-based healthcare devices for their elderly family members. Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT), the research examines how performance expectancy, effort expectancy, social…

Original Research Pages 25–52

Perceived Benefits and Risks of Korean Digital Health Devices: Exploring Adoption in Indonesia's Growing Healthcare Market

Shiny Simon · Ummi Aliyah · Angellie Williady · Hak-Seon Kim · Hyo Jin Kim

As digital health technologies continue to grow worldwide, Korean digital health devices are receiving greater recognition for their advanced technology and user-friendly design. With its fast-growing digital health landscape, Indonesia stands out as a promising market for global adoption of digital health…

Original Research Pages 53–72

Key Drivers of Customer Experience at the World’s Top 10 Airports: A Big Data Analysis Through Online Reviews

Zakwana Hossain Promy · Seieun Kim · Hyun-Jeong Ban

Airports have evolved from mere transportation nodes into complex service environments where passengers’ lived experience shapes perceptions, word-of-mouth, and overall travel memory. This study examines the drivers of passenger experience at the world’s top 10 airports by applying a big data approach. Semantic…

Original Research Pages 73–96

A Comparative Text-Mining and Semantic Network Analysis of User Reviews on Traveloka and Trip.com

Aura Lydia Riswanto · Sulav Shrivastav · Ankita Dipakkumar Limbachia · Tonmoy Halder · Shiny Simon · Ji-Soo Han

The global online travel market surpassed US$820 billion in 2024 and is expected to reach US$1 trillion by 2027, fueled by digitalization and the rise of mobile-based bookings. Within this expanding sector, Trip.com and Traveloka stand out as leading online travel agencies (OTAs) that depend heavily on user-generated…

Original Research Pages 97–115

The Impact of Shared Leadership on Leader–Member Exchange: The Moderating Role of Paradox Mindset

Jue Wang · Siyu Zhang

This study investigates how shared leadership influences leader–member exchange (LMX) and examines the moderating role of employees’ paradox mindset. Drawing on social exchange theory and paradox theory, we propose that shared leadership enhances LMX by fostering reciprocal trust, mutual respect, and relational…

Original Research Pages 116–143

Visitor Experiences in Urban Night Tourism: Insights from Big Data on Hongyadong, Chongqing

Yinai Zhong · Hayeon Choi

Night tourism is an increasingly prominent component of urban cultural economies, yet the experiential structure of visitors' night-time encounters remains underexplored. This study examines visitor experiences in Hongyadong, a flagship night tourism cluster in Chongqing, China, using large-scale user-generated…

Original Research Pages 144–164

The Synergy of Digital Transformation and Artificial Intelligence (AI) in Improving the Effectiveness of Human Resource Management in the Startup Companies

Neila Aisha · Emizatul Aini · Aep Saefullah

The rapid advancement of digital technologies and Artificial Intelligence (AI) has reshaped human resource management (HRM) practices, especially within dynamic startup ecosystems. This study aims to examine how the synergy between digital transformation and AI enhances HRM effectiveness in key processes such as…

Original Research Pages 165–197

The Dynamics of Employee Co-creation of Brand Value: A Structural Model of Stress, Motivation, and Performance in the Wedding Industry

Hung dat Ho · Hak-Seon Kim · Sang Mook Lee

The Vietnamese wedding industry is undergoing a rapid transition from traditional family rituals to a multibillion-dollar market characterized by increasing professionalization and luxury wedding tourism. Within this high-contact service environment, understanding how employees contribute to brand value co-creation is…

Original Research Pages 198–216

The Role of Human Resources in Mediating Workplace Conflicts

Elvira Sitna Hajar · Reno Marfiansya · Neila Aisha

Workplace conflict represents a natural component of organizational dynamics, emerging from the diversity of backgrounds, interests, and power relationships among individuals. Poor conflict management can harm productivity, reduce employee engagement, and increase staff turnover rates. The Human Resources (HR)…

Original Research Pages 217–248

User Acceptance of AI-Based Smart Healthcare Devices: An Integrated TAM–ISSM Model with Perceived Risk

Yinai Zhong · Ho Da Hung · Jue Wang · Jeon Byungkwon · Hak-Seon Kim · Byeong-Hoon Lee

The rapid advancement of artificial intelligence (AI) has accelerated the development of smart healthcare devices capable of providing continuous, contactless monitoring through radar-based sensing and automated data analysis. Despite their potential to enhance personal health management and support early detection of…