We are pleased to announce the publication of Volume 2, Issue 2 (December 2025) of Asia Business and Service Innovation.
This issue features 10 research articles covering a range of topics:
- Adoption of Korean healthcare sensor technologies in international markets
- Customer experience analytics at major Asian airports
- Comparative analysis of online travel agencies
- Brand value co-creation in the wedding industry
- Human resource management in startup ecosystems
- Night tourism experiences and visitor perceptions
All articles are open access and available for download from the journal website.